You’ve done it. You’ve created a business. Now it’s time to start using mobile marketing to promote it. You probably have tons of questions on how to start and what to do, but don’t worry, this article can help you. Listed below are some tips that will help you get started with your mobile marketing aspirations.
Take advantage of the text-to-screen programs. Text-to-screen is a simple idea you call into action of a live audience at a sporting event or concert through the traditional media outlets for the consumer to text a message such as a word of encouragement for the team. Then after the message is received, it is moderated and displayed onscreen for a few seconds at the event.
To make sure your text subscribers are only seeing the information they want, segment them! When they opt-in, give them a poll asking them what they’re interested in them. Only send gaming offers to people who are interested in gaming, and only send music related content to customers who have shown interest in music. If you segment your subscribers, your texts are more likely to keep them engaged.
Use mobile marketing to provide instant gratification. Using mobile marketing allows you to provide your customers with what they want now instead of having to wait. If you run a contest on Christmas. The reward will mean more to your customers if they win it on Christmas, rather than having to wait to receive the reward.
You might know that you should be using mobile marketing to drive people to your main site, but you should also use your main site to drive people to mobile marketing. The idea here is to retain customers and to keep in contact with them while they’re using mobile devices.
Make it easy for a customer to opt-out of your messages. If a customer does not want to receive mobile messages from your business any longer, you should have a simple code they can text to you to remove themselves. Having a process that is too complicated can make people remove your business from their life altogether.
Make sure your ad is compatible with every type of handset. To ensure you don’t lose your professional reputation, you must make sure that users of all types of mobile phone can interact with your ad campaign. If you distribute a mobile ad that does not display on certain platforms, brings up error messages or even worse crashes the user’s cell phone, you are unlikely to attract many potential buyers to your company.
Choose the right font size is important in mobile marketing. Font size around 16 pixels or higher is an excellent choice, but you can size it to fit your desires. Using a size relative to the size of the window is great. Remember if your target audience can’t read it then it is useless.
Tie your marketing to big events or holidays. Special occasions can make your marketing work. Give special vouchers to ladies only on Mother’s Day. Hold contests on big sporting event days to give your brand a presence. Give your clients a short code number where any person who sends in a text message has a chance of winning.
You cannot have a network marketing business without a cell phone. Your downline and potential sign-ups need to feel you are available during regular business hours, and a cell phone will give you the flexibility of being able to go out and meet people without missing a single call. A smartphone will also allow you to pick up email on the go.
Now you should be much more prepared when it comes to mobile marketing. If you thought that you were ready before, well you should now be an expert! The tips that were given should have provided you some advice that can help you get started with your mobile marketing plan.